SEO or Search Engine Optimization is the means by which your customers discover you on the web. When somebody is looking on the web for a service, they will go to Google or Yahoo or Bing, and type in the keywords or solution they are looking for.
For example, accountant in newcastle.
Businesses optimised for that search phrase, and located in that city will appear at the top of the Google results.
Not only do the top three business get most of the clicks, they also benefit from the trust go Google itself. Being in the top results, means Google also believes your business is the best choice for a consumer seeking information on that term.
To discover how to use seo in your business, visit www.zacdillon.com.au or watch this video from newcastle seo.